Sponsorship and Business Partnership Opportunities

All sporting clubs need the financial support of club sponsors and mutually beneficial partnerships with local businesses and organisations be able to provide comprehensive, high quality products and services to club players, members and supporters.

The SWQ Thunder FC Board recognise the value of long term partnerships with local businesses and understand that businesses must see positive benefits from sponsoring or agreeing to a business partnership with our club.

SPONSORSHIP

Sponsorship currently makes up approximately 10% of our clubs annual income. The SWQ THunder FC Board have set sponsorship target of 15% of annual income for the 2021 season.

The club needs players, members and supporters to introduce new sponsors to the club. Many members are directly employed by or connected with businesses that could potentially become a club sponsor. Members can introduce a new business as a potential club sponsor by emailing the club at swqthunderfc@gmail.com

Our media and marketing team provides great exposure to our club sponsors with the following current exposure across various social media platforms:

2 248 Facebook followers, with a potential page reach of 15 000 people
1 022 Twitter followers
962 Instagram followers

In addition to social media, sponsors also benefit from club promotion and brand recognition achieved through other
marketing avenues including:

Weekly senior mens and womens games played live on NPL TV
Regular media coverage in the Toowoomba Chronicle and in WIN TV News
Attendance by the SWQ football community at all SWQ Thunder home games across multiple age groups
Promotion of sponsors at Senior home games at Clive Berghofer Stadium, Toowoomba's premier sporting venue
Club website, featuring a club sponsors page and banner advertising for major club sponsors
Club newsletter
Potential for marketing and promotion activities direct to club members

Our club sponsorship framework provides a range of exposure and benefits depending upon the level of sponsorship commitment. These are displayed for each sponsorship category in the table below.

	GENERAL Package	REWARDS Package	GOLD Package	PLATINUM Package
Inclusions	$1650 inc GST	$3300 inc GST	$5500 inc GST	$11 000 inc GST
Promotion via social media (Facebook, Twitter & Instagram)	On supply of logo and information	On supply of logo and information	On supply of logo and information	On supply of logo and information
Promotion in club newsletters	On supply of logo and information	On supply of logo and information	On supply of logo and information	On supply of logo and information
Promotion on sponsors page on club website	Sponsor name only	Sponsor name only	Sponsor name and logo	Sponsor name and logo
Direct marketing opportunity to club members	No	One opportunity per year	One opportunity per year	Two opportunities per year
Free season passes to all home games at Clive Berghofer Stadium	No	2 season passes	4 season passes	6 season passes
Complimentary drinks at all home games at Clive Berghofer Stadium	No	No	10 complimentary drink vouchers per year	30 complimentary drink vouchers per year
Club Supporter Merchandise	No	2 free Thunder caps and scarfs	4 free Thunder caps and scarfs	4 free Thunder caps, scarfs and polo shirts
Naming rights	No	No	Naming rights for one major trophy or award at Senior presentation	Naming rights for half time activity at two Senior home games per year
Promotion on electronic scoreboard at all senior home game days	No	No	Yes	Yes
Promotional displays at all home games (organised and provided by sponsor)	No	No	No	Yes
Sponsor logo added to player shirts (subject to a 3 year sponsorship commitment agreement)	No	No	Logo added to player training shirts for all teams for the duration of sponsorship	Logo added to player game jerseys for all teams for the duration of sponsorship (except Senior men’s and ladies)
Major sponsor jersey naming rights for Senior men’s and ladies teams	No	No	No	Major platinum sponsor’s logo added to player game jerseys for Senior men’s and ladies teams (Additional sponsorship fee payable)

Business Partnership Opportunities

SWQ Thunder FC recognise the mutual benefits of agreeing to business partnerships with local businesses and organisations that share similar values and goals and participate in parallel endeavours.

Business partnerships are negotiated between the SWQ Thunder FC Board and the relevant business or organisation that aim to provide both parties with a financial, product and/or service orientated benefit. A signed partnership agreement will be signed confirming the terms and conditions, accountabilities, duration, renumeration and service provision obligations of each party.

Reputation is important to SWQ THunder FC as it will be for our partners. Both parties will be required to uphold high standards of conduct and work together to build the reputation of both entities.

Players, members and supporters can introduce new business partnerships to the club by emailing the club administration at swqthunderfc@gmail.com or speaking directly with the Chairperson or a member of the SWQ Thunder FC Board.

SWQ Thunder FC

Platinum Sponsor