Sponsorship and Business Partnership Opportunities

All sporting clubs need the financial support of club sponsors and mutually beneficial partnerships with local businesses and organisations be able to provide comprehensive, high quality products and services to club players, members and supporters.

The SWQ Thunder FC Board recognise the value of long term partnerships with local businesses and understand that businesses must see positive benefits from sponsoring or agreeing to a business partnership with our club.

SPONSORSHIP

Sponsorship currently makes up approximately 10% of our clubs annual income.  The SWQ THunder FC Board have set sponsorship target of 15% of annual income for the 2021 season. 


The club needs players, members and supporters to introduce new sponsors to the club. Many members are directly employed by or connected with businesses that could potentially become a club sponsor. Members can introduce a new business as a potential club sponsor by emailing the club at swqthunderfc@gmail.com


Our media and marketing team provides great exposure to our club sponsors with the following current exposure across various social media platforms:

  • 2 248 Facebook followers, with a potential page reach of 15 000 people
  • 1 022 Twitter followers
  • 962 Instagram followers

In addition to social media, sponsors also benefit from club promotion and brand recognition achieved through other 

marketing avenues including:
  • Weekly senior mens and womens games played live on NPL TV 
  • Regular media coverage in the Toowoomba Chronicle and in WIN TV News
  • Attendance by the SWQ football community at all SWQ Thunder home games across multiple age groups
  • Promotion of sponsors at Senior home games at Clive Berghofer Stadium, Toowoomba's premier sporting venue  
  • Club website, featuring a club sponsors page and banner advertising for major club sponsors
  • Club newsletter
  • Potential for marketing and promotion activities direct to club members 


Our club sponsorship framework provides a range of exposure and benefits depending upon the level of sponsorship commitment. These are displayed for each sponsorship category in the table below.  

 

GENERAL

Package

REWARDS

Package

GOLD

Package

PLATINUM

Package

Inclusions

$1650 inc GST

$3300 inc GST

$5500 inc GST

$11 000 inc GST

Promotion via social media 

(Facebook, Twitter & Instagram)

On supply of logo and information

On supply of logo and information

On supply of logo and information

On supply of logo and information

Promotion in club newsletters

On supply of logo and information

On supply of logo and information

On supply of logo and information

On supply of logo and information

Promotion on sponsors page on club website

Sponsor name only

Sponsor name only

Sponsor name and logo

Sponsor name and logo

Direct marketing opportunity to club members

No

One opportunity per year

One opportunity per year

Two opportunities per year

Free season passes to all home games at Clive Berghofer Stadium

No

2 season passes

4 season passes

6 season passes

Complimentary drinks at all home games at Clive Berghofer Stadium

No

No

10 complimentary drink vouchers per year

30 complimentary drink vouchers per year

Club Supporter Merchandise

No

2 free Thunder caps and scarfs

4 free Thunder caps and scarfs

4 free Thunder caps, scarfs and polo shirts

Naming rights

No

No

Naming rights for one major trophy or award at Senior presentation

Naming rights for half time activity at two Senior home games per year

Promotion on electronic scoreboard at all senior home game days

No

No

Yes

Yes

Promotional displays at all home games (organised and provided by sponsor)

No

No

No

Yes

Sponsor logo added to player shirts

(subject to a 3 year sponsorship commitment agreement) 

No

No

Logo added to player training shirts for all teams for the duration of sponsorship

Logo added to player game jerseys for all teams for the duration of sponsorship (except Senior men’s and ladies)

Major sponsor jersey naming rights for Senior men’s and ladies teams

No

No

No

Major platinum sponsor’s logo added to player game jerseys for Senior men’s and ladies teams

(Additional sponsorship fee payable)

Business Partnership Opportunities

SWQ Thunder FC recognise the mutual benefits of agreeing to business partnerships with local businesses and organisations that share similar values and goals and participate in parallel endeavours.  

Business partnerships are negotiated between the SWQ Thunder FC Board and the relevant business or organisation that aim to provide both parties with a financial, product and/or service orientated benefit.  A signed partnership agreement will be signed confirming the terms and conditions, accountabilities, duration, renumeration and service provision obligations of each party.        

Reputation is important to SWQ THunder FC as it will be for our partners.  Both parties will be required to uphold high standards of conduct and work together to build the reputation of both entities.   

Players, members and supporters can introduce new business partnerships to the club by emailing the club administration at swqthunderfc@gmail.com or speaking directly with the Chairperson or a member of the SWQ Thunder FC Board. 

Platinum Sponsor
Clive  Berghofer  Sales
A-League Brisbane Roar FIFA FFA FBQ Premier League